There’s been a lot of talk among film critics lately about how, while Netflix TV shows get a lot of attention, the original movies released every week seem to fall through the cracks. And that’s a shame given that Netflix has been busy buying up a lot of good indie movies at film festivals like Sundance and Toronto.
That means good paydays for indie filmmakers, which is great. And most of the films probably wouldn’t have played theatrically outside the major markets anyway. But the downside is that Netflix doesn’t seem to put much promotion behind these films the way they do “Iron Fist” or “Girlboss,” meaning they can be impossible for most viewers to find. When a fan of “Happy Christmas” and “Drinking Buddies” doesn’t even realize that Joe Swanberg’s latest film “Win It All” premiered on Netflix a couple of weeks ago, there’s a problem.